William Hill x AJ

First ever Dynamic digital out-of-home campaign by William Hill, to promote its partnership with new brand ambassador, the unified world heavyweight champion boxer Anthony Joshua OBE. /

The campaign, launches as Joshua readies himself for his bout against Alexander Povetkin on 22 September where he will defend his WBA, WBO, IBF and IBO world titles in front of 90,000 fans at Wembley Stadium. /

With the goal of building excitement and anticipation in the run up to the fight, the creative executions feature footage and imagery of Joshua alongside a live timer counting down to the main event. /

The campaign appears on some of London’s most iconic and most desirable OOH formats, including full motion sites at London’s Waterloo, Euston and London Bridge stations, as well as across a number of Transvision screens and rail digital 6 sheets chosen for their high footfall station placements. /